A Kelsey Group study found 55% of people who view a video visit the company’s website, 30% visit the a physical store, and 24% make a purchase as a result.

• Today almost 9 out of 10 web users engage with online video
• Comscore estimates that companies using online video see sales lifts between 20 – 40%
• Forester Research indicates Video SEO is 53 times more likely to drive a first page search result than traditional SEO.
• 44% of universal search results on Google feature video