Sundance Film Festival Video Streaming

Next Galaxy Media is delighted to offer you our valued clients a great opportunity to be part of the Classic Sundance Film Festival.

NGM has partnered with PEI – Producers of Music Lodge to exclusively broadcast the Sundance Film Festival Music Lodge Live from Park City Utah from Jan. 20 – 23, 2012. Last year’s event received over 1 Million viewers to the six days of bands and event activities. During the Sundance Film Festival, the world of “Hollywood” extends its borders to the small ski town of Park City, Utah. Not only is it the largest and most prestigious film festival in the United States, it is one of the world’s top 5 film festivals including Cannes, Venice, Berlin and Toronto.

Nearly 10,000 film submissions, 50,000 attendees and $20 million dollars pour into Park City each year. Talent agencies send agents to search out new stars and filmmakers while studios and distributors scour 100+ screenings for new films to acquire for box office gold. Actors range from “wannabees” hoping to be discovered … to major league A-List stars who enjoy the worldwide press, parties and luxury gifts at the celebrity lounges.

In short, today’s Who’s Who of Hollywood can be found on the 4 blocks of Main St. alongside Hollywood’s newest generation of filmmakers.

The festival and music venue now in its 8th year at the Film Festival has become a legacy celebrity media and entertainment venue. It is the Exclusive Associated Press (AP) Sundance Media Center featuring over multiple reporters and AP news bureaus from various countries.

Music Lodge -- AP Festival Head Quarters

OUR MUSIC LODGE IS AP’S EXCLUSIVE SUNDANCE MEDIA CENTER

AP OUTREACH:

• 243 Bureaus in 97 countries
• 3,500 Web sites
• 1,700 U.S. Newspapers
• 5,000 Radio & Television outlets
• 850 AP Radio News affiliates
• 550 International broadcasters
• 70,000 apimages.com users. This is the celebrity pictures site print, magazines, etc buy content to use.

VIDEO STREAMING OPPORTUNITY TO GAIN NATIONAL & WORLDWIDE EXPOSURE

Our Lodge’s stars, brands and activities reach far beyond our building or even Sundance street buzz via video streaming exclusively on select sites.

Celebrities Sting, John Legend, Katie Holmes and Much More at the Music Lodge

Video Stream Sponsorship (Call for Pricing)

AP provides the program’s production and your brand shows the video stream program on your website as your own. AP’s presence will not be seen by the viewer. It will look like your own website production content.

• By selecting this sponsorship, your brand has the distribution rights to video stream the program of our live Music Lodge activities.
• Streaming captures stage performances, visiting stars, jam sessions and celebrity gifting. The streaming viewership includes being seen on the Live sites as well as on other Music Lodge sponsorship sites.

+Your Brand In the Show::.

• Opening Show Title Card Sequence will feature a solo dedicated title card.
• 2:00 min behind-the-scenes, customized brand event video. Aired 2 times a day and rights to use post-event on brand’s website.
• Brand bug on screen 25% during house band playing (1 hr min total)
• 10 sec brand commercials or promos 4 airings
• Lodge Website banner / link

+Your On Location::. (Product Placement Opportunities are Available, Separate from Video Streaming Sponsorships)

• 1 sign on stage or logo on house band microphone clip. 1 Atrium railing banner, Logo on Lodge door.
• Passes: 4 Full Access 4 General Day.

**All Rates are based on provided videos being airplay ready or production edit rates will apply.

With over 1 MILLION Video streams the MUSIC LODGE promotional opportunity has a $3.6 MILLION DOLLARS P.R. MEDIA VALUATION

The Music Lodge Sundance 2011 was valued with AP’s full service event presence by Disney Media to be over $3.6 million dollars. It was calculated with the advice and expertise from the Public Relations Society of America and DVS, a PR monitoring service.

Contact us at (877) 407-9797 for this one of a kind promotional opportunity!

According to comScore Video Metrix 182 million U.S. internet users watched online video content in September 2011, for an average of 19.5 hours per viewer. Meanwhile, the total U.S. internet audience engaged in more than 39.8 billion viewing sessions over the course of that same month. 85.3 percent of the U.S. Internet audience viewed online video.

With such incredible numbers, what is driving this surge in popularity? Well, the top 3 drivers behind the explosion of online videos are:

1. The ability to search for content.

2. The ability to share via social networking sites.

3. The ability to upload / view via free web-based video players.

Thus, it’s no surprise then that the top three online destinations are:

1.         Google – Google Sites ranked as the top online video content property in March 2011 (comScore) with 143.2 million unique viewers, followed by AOL, Inc. with 57.0 million viewers and Yahoo! Sites with 56.4 million viewers.

2.         Facebook – As of February 2011, Facebook had reached over 600 million users who spend over 700 billion minutes per month on the site!

3.         YouTube – Google Sites’ leadership as the highest ranking online video content property is thanks in no small part to YouTube.com. According to Nielsen, in April 2011, YouTube was the top U.S. online video brand at home and work, with 111,184 unique viewers and over 8 million streams in that month alone!

What they say with their wallets … Online Video Stats

There is a tremendous dependence on video for all aspects of our life now. Online shoppers are actively seeking video at every stage of their buying decisions – from early research to the final purchase. They want to see things in action, they want to learn how it works, and they want to see how brands fit into their lives before they buy.

Therefore, companies can create demonstration videos that provide deeper product exploration, or fun/entertaining/informational videos that bring customers closers to their brand. For instance, Betty Crocker publishes online videos, such as ‘how to bake a birthday cake’, which provides advice and cookery tips, adding value to their target customers: people who like to bake.

Ultimately, a video connects on a visceral emotional level that is beyond the words of text or a flat 2-dimensional website / print ad. In a video format, brands can be conveyed in music, spoken words and moving imagery, helping to create a shared multimedia experience that establishes a lasting bond of trust with the viewer.

At the heart of any good relationship is trust, and at the core of social networking is relationship building. People don’t make friends with logos; they want to know who they are dealing with, and savvy organizations are finding that video is the closest they can get to ‘touching’ their customers.

Online Video Stats have proven that consumers reward this brands they trust by opening their wallets. Did you know: a company that incorporates an online video into their marketing can expect a 20-40% lift in sales!

A Kelsey Group study found 55% of people who view a product/service-related video visit the company’s website, 30% visit the physical store, and 24% make a purchase as a result of watching.

So, if you’re a company hoping to convert video viewers into consumers of your product/service, the first step is harnessing the enormous potential of online videos by evolving the role of marketers into publishers.

Being an advertiser is no longer enough! Instead, as publishers of your own online videos, promoting your message, vision and brand; you can effectively engage audiences in their native environment – on the internet. Then, relationships can begin to build via social networking tactics, and trust can be formed through the visual experience of communicating to your current and future customers.

This is the language that they speak. Surely if a picture is worth a thousand words, then a video is worth… a million!?

In the early days of television, of course, there were only a few channels to choose from – NBC, ABC, CBS. However, the proliferation of cable, satellite and digital TV channels, and an endlessly growing number of web-pages, over 20 billion so far, means we’re now inundated with choice.

According to Nielsen, “Americans are spending more time watching video content on traditional TV, mobile devices and via the Internet than ever before” (source: Nielsen’s 2011 State of the Media: Cross-Platform Video Report). Online Video Marketing is growing.

Through these multiple platforms, we have gained the autonomous power to pick and personalize our media, whether selecting our favorite shows for our PVRs, or surfing the videos and channels available online at YouTube, Hulu and Netflix, giving rise to the Age of ‘Me’dia. This is content that you control, and even create yourself – as consumers are becoming providers, courtesy of the expanding number of online avenues for uploading videos and sharing with Facebook friends, Twitter followers and other social media sites.

As a result, watching online videos has become a way of life – we watch them on our wi-fi enabled TVs and consoles, and via PCs, iPads, and mobile devices.

This has ultimately revolutionized how businesses can reach consumers with their marketing and advertising.

Why Online Video Marketing?

• Faster  – 75.85% of our population is online. Broadband penetration is at an all-time high. Does anyone use dial-up anymore? That dial-up sound… so cruel and unusual, like a beast whining to be put out of its misery.
• Easier – With built-in video players, there’s no need for downloading software or figuring out the various file formats, or the distractions of annoying pop-ups. Most online video is Adobe Flash-based, and Flash usage is almost ubiquitous (99%). It’s also easier to share, and humans love to share experiences, right?
• Cheaper – Content is cheaper to make than ever before. You needn’t be the next Spielberg, just grab a flip camera, or your mobile phone, and start creating videos…

No longer is a static ad or website enough to drive traffic to your business or make that meaningful connection with your target audience. Instead, the companies and brands that are making a real splash in the market are ones with videos that attract viewers, and even go ‘viral’ – where word-of-mouth spreads through social media, driving millions of customers to seek out these fresh, new videos.

Naturally, in a similar fashion, a consumer-made video can go viral, too. For instance, one United Airlines passenger found out that his guitar was broken in transit, but couldn’t get any compensation from the company. So, he created an online video entitled ‘United Breaks Guitars’, singing funny lyrics about the incident. It went viral and received over 3 million views within a week of uploading it – that definitely got United’s attention and I bet they wish they’d just paid him for his guitar! As of today, the YouTube video has been watched over 10 million times…

However, people aren’t only watching comedic videos, the usual fare of pets biting their owners, or whatever is the flavor of the month. Videos are actually making a difference and having a profound impact on their viewers. In another example, a video produced by MoveOn.org, which was aimed at inspiring citizens to go out and vote for Obama in 2008, was seen by 13 million people within days of going viral. A conventional TV ad campaign would have cost a fortune to achieve the same success of reaching such large numbers of viewers.

This is the power of online video and, if working to your advantage, a company can prosper and benefit from this exposure and traffic using online video marketing.

If 9 out of 10 of your people speak online video, shouldn’t brands be communicating with them with online video advertising?

A Seismic Shift in Media Consumption
As of the  last TV Season The median age of Broadcast TV Viewer was 51, with networks like CBS having a median viewer age of 55.

We used to reach out for the news – the morning paper, evening news…now the news finds us. News stories are often broken online, ahead of mainstream media, and can penetrate faster and wider an audience in a way that traditional media never could. Newsrooms across America scour the web for what is hot and what’s breaking from the people experiencing them. Online video has already overtaken will traditional TV viewing in many areas.

A Seismic Shift in Media Consumption

Gone are the days of being forced into cookie cutter taste — News, Drama, Comedy to splintered tastes that offers anyone what they want and lots of it  –From breaking news to how to safely floss your dog.

Cisco predicts that by 2013 90% of all Web traffic will be generated by video.

Given all these predictions why is Online Video Advertising only 1% of the advertising budget? In a bid to lure TV ad dollars, YouTube is making the case to brands that online video is the best way to reach customers.

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