Sunday, May 15th, 2011
A recent survey by Forbes Insight in association with Google finds that executives consider video as a highly reliable and trusted source for researching business related information and in making purchase decisions. The report indicates that executives across all age groups are also more likely to take action after watching online videos including client testimonials.
In the survey more than 300 C-level and senior executives at large U.S. companies ($500 million-plus in annual revenues) were questioned about their viewing habits and preferences. The survey is a follow up and expansion of the group’s 2009 report entitled The Rise of the Digital C-Suite. In the time between the two surveys, video has evolved from a novelty into a mainstream means for executives to receive business information.
I’ve summarized some important online video stats below:
83% of senior executives said they are watching more online video today than they were a year ago.
75% of executives indicated they watch these videos at least weekly.
In 2009, 41% of executives age 50 or older said they watched videos on business sites at least weekly, and just 11% did it daily. In 2010, the total for that segment jumped to 66%, with 15% going to videos on business-related websites daily.
Video drives executives down the purchase path
65% have visited a vendor’s website after watching a video
53% have conducted a search to locate more information
Visit Video in the C-Suite for the full report.
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Monday, April 18th, 2011
Edelman named BBC veteran Richard Sambrook its first chief content officer. Richard Sambrook, who has been the BBC’s director of global news and a member of the BBC’s management board for the last 10 years, will assist marketers in producing written, video and audio content that will allow them to tell their own stories to consumers. Mr. Sambrook will report to David Brain, president-CEO of Edelman’s Europe, Middle East and Africa network and will be based in Edelman’s London office. The agency said he will also sit on its global executive committee, chaired by President-CEO Richard Edelman.
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Friday, April 15th, 2011
Digital video advertising is steadily gaining momentum within online marketing, with eMarketer estimating a 38.6% online video ad spending increase this year alone. And while Break Media indicates most advertisers (79%) will spend less than 25% of their online display budget on digital video advertising in 2011, the majority (70%) plan to increase digital video ad spend within the next 12 months. >>>Read full story
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Tuesday, April 5th, 2011
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Saturday, September 4th, 2010
Online Local Advertising On the Rise
According to ADWEEK “The fastest-growing segment of interactive advertising will be local online, anything targeted and everything involving social media. In 2011, local online is forecast to grow nearly 18 percent from $13.7 billion to $16.1 billion.”
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